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Gayle Paterson

Creative Director
18 YEARS OF EXPERIENCE AS AN INDUSTRIAL MARKETER, STARTING MY CAREER IN SPACE CRAFT INDUSTRIES (SCI) AS EUROPEAN PCB PLANNER/BUYER. THEN MOVING TO EUROPEAN MARKETING OFFICER, A ROLE MORE IN KEEPING WITH MY UNIVERSITY QUALIFICATION (STRATEGIC MARKETING), BEFORE TRANSITIONING TO FLEXTRONICS (FLEX) AS THE DIRECTOR AND HEAD OF EUROPEAN MARKETING.

Gayle Paterson

As a consultant, I have kept true to my marketing roots within the EMS Industry (Electronics Manufacturing Services).

My experience credits me as one of the few EMS marketers to have dedicated my career to this field. Having toured over 30 EMS facilities and developed an in-depth understanding of over seven EMS providers, from Tier I to Tier III. I believe this provides me with a unique understanding, insight, and overview of the market dynamics.

  • Over 25 events managed
  • Over 30 exhibitions organised
  • Twelve company rebrands delivered in the past five years
  • Six corporate videos directed in the past three years
  • Twelve years global brand marketing and communications experience
  • Eight years EMEA brand marketing and communications experience
  • Eight years UK & Ireland brand marketing and communications experience

I’m also a passionate advocate of STEM, which is why I founded FLITE (Female Leaders in Tech, Europe) with two equally vocal female partners. If you want to find out more about how FLITE helps to empower women visit:

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“An ‘all-in’ marketeer, Gayle is capable of running a campaign herself from start to finish or working as part of a global team.”
ANNIE EITMAN

Senior Marketing Manager, Jabil

Be
Seen

Be
Heard

Be
Connected

Be
Relevant

Buzzword

A buzzword becomes a buzzword because of its’ ‘transformation’ from new language, to a commonly used term.

Our clients are buzzing about Industry 4.0, Artificial Intelligence, IoT, 3d Printing, STEM, Advanced Machine Learning and Design for Life, what are you talking about?

To be seen and heard, requires industry relevance and a connection to the ‘on-demand’ topics to raise your profile in our ‘digitally enabled world.’

Buzzword Tech, the only ‘Lean’ Marketing and Communications solution which strategically functions, with a ‘vertically integrated’ approach, across the entire inbound and outbound marketing mix, dedicated to the electronics manufacturing industry.

We are more than simply content marketing. Be on point.

“Give Gayle an idea on a napkin, and she will turn this into a complete brand vision, messaging and visual system using video, animation, and collaterals. She has the unique ability to “convert” those anti sales & marketing people into real long-term believers.”
GARY WATSON

VP Strategy & Marketing, FLEX

Interested in working together?